01 / WEB
Web development
Fast, accessible websites designed around calls, inquiries, and the next action your customer should take.
- —Business websites & redesigns
- —Performance, SEO & analytics
- —Forms, integrations & deployment
Websites. Software. Automation.
Digital systems built to move business forward.
GraniteLoop designs and builds modern websites, internal tools, and workflow automation for small and growing companies.
Good software should make the next step obvious.
That is true for your customers, your team, and the systems connecting them.What we build
Useful technology,
carefully executed.
From the first click to the workflow behind it, every layer is designed around a real business outcome.
02 / AUTOMATION
Business automation
Connect the tools you already use and move repetitive work out of your team’s way.
- —Lead routing & customer intake
- —Notifications & scheduled workflows
- —API integration & data sync
03 / SOFTWARE
Custom software
Practical tools built around the way your business actually quotes, reports, serves, and grows.
- —Dashboards & admin portals
- —Internal tools & reporting
- —Purpose-built workflow systems
Selected work
Built to demonstrate
the whole system.
Distinct demonstration projects show technical websites, connected workflows, and production-grade software across different kinds of business.
WEBSITESSpanlane · Canyon Airworks · Ironvale Vision Systems · Juniper Row Dental
AUTOMATIONMissed Lead Recovery · SignalFold
SOFTWARECanyon Ops · Gaugepath
WEBSITE / B2B SAAS MARKETING
Spanlane
A complete technical product-marketing system for fictional operational-change software—spanning product narrative, integrations, pricing, security, documentation, and safe conversion paths.
- Type
- B2B SaaS marketing website
- Focus
- Positioning, buyer journey, technical trust
- Stack
- Next.js · TypeScript · structured content
CANYON AIRWORKS HEATING + COOLING
Comfort that
holds up.
CONCEPT / DEMONSTRATION PROJECT
Canyon Airworks
A complete lead-generation website for a fictional Utah heating and cooling company—designed to build trust quickly and turn urgent visits into qualified service requests.
- Type
- Service business website
- Focus
- Conversion, local SEO, lead architecture
- Stack
- Next.js · TypeScript · Zod
OPERATIONS OVERVIEW
$84.6KOPEN PIPELINE
SOFTWARE / OPERATIONS PLATFORM
Canyon Ops
A secure contractor workspace connecting leads, customers, estimates, jobs, technicians, and dispatch scheduling in one tenant-scoped system.
- Type
- Multi-user business application
- Focus
- Workflow, authorization, operational clarity
- Stack
- Next.js · PostgreSQL · passwordless auth
IVX
INSPECTION / PASS38 MS · CAM 01
WEBSITE / INDUSTRIAL B2B TECHNOLOGY
Ironvale Vision Systems
A specification-driven website for a fictional machine-vision and industrial-integration company—built to make complex products, applications, and engineering capabilities understandable.
- Type
- Industrial technology website
- Focus
- Catalog UX, technical content, RFQ architecture
- Stack
- Next.js · TypeScript · structured data
JUNIPER ROW · DENTALCare that feels
GENERAL & FAMILY DENTISTRY
Care that feels
considered.
GENERAL & FAMILY DENTISTRYJR
FICTIONAL PRACTICE · DRAPER, UTAH DEMO
WEBSITE / DENTAL PRACTICE
Juniper Row Dental
A premium local-practice website demonstration balancing patient trust, meaningful service content, provider credibility, accessible conversion, and responsible healthcare boundaries.
- Type
- Healthcare marketing website
- Focus
- Local SEO, accessibility, appointment UX
- Stack
- Next.js · TypeScript · structured content
NEW LEAD / GOOGLE ADSSarah MartinezAC Repair · $4,200 opportunity
WORKFLOW RESULTRecovered after escalationResponse time · 2h 13m
AUTOMATION / LEAD RESPONSE WORKFLOW
Missed Lead Recovery
A safe, replayable automation showing how unattended leads move through monitoring, reminders, manager escalation, recovery, and stale-state handling.
- Type
- Business automation
- Focus
- Scheduling, escalation, audit history
- Stack
- TypeScript · deterministic state engine
G/FIELD
INSPECTION
INSPECTION
SECTION 02 / 03Supply voltage241 VWITHIN RANGE Motor current19.8 ADEFICIENCY CREATED
Electrical & controls
38% COMPLETE
SOFTWARE / FIELD INSPECTION PLATFORM
Gaugepath
A mobile-first field inspection demonstration connecting reusable templates, measurements, deficiencies, draft resilience, signatures, and client-ready reports.
- Type
- Operational field software
- Focus
- Mobile execution, version integrity, reporting
- Stack
- Next.js · TypeScript · local-first demo state
SFSIGNALFOLD
2 priority items
need your attention
!7 follow-ups are overdueReview owner assignments now.
✓6 jobs scheduled todayRoutes are confirmed.
AUTOMATION / DAILY OPERATIONS DIGEST
SignalFold
A deterministic reporting workflow that transforms fictional operating events into a concise owner briefing, with explicit priority rules, simulated delivery retries, and readable audit history.
- Type
- Business automation
- Focus
- Normalization, prioritization, reporting
- Stack
- Next.js · TypeScript · rules engine
FULL PORTFOLIO
Browse all eight projects by Websites, Software, and Automation.
Each project has a distinct problem, operating model, and demonstration boundary.How we work
A clear path from
problem to launch.
No mystery process. You will know what is happening, what comes next, and which decisions need your input.
Discover
We map the business problem, the people involved, and what success needs to look like.
Design
We shape the content, user flow, and visual system before expensive decisions get locked in.
Build
We develop in clear milestones, sharing real progress instead of disappearing into a black box.
Launch
We test, deploy, document, and make sure the handoff feels controlled—not chaotic.
Improve
After launch, we can measure, refine, and extend the work as the business changes.
Start a project
Tell us what needs
to work better.
You do not need a technical specification. Start with the bottleneck, the opportunity, or the thing your team is tired of doing manually.
Work directly with the developer
Built for maintainability and growth
Clear scope, milestones, and handoff